What is your business industry category or specialty? Disease Intelligence
How do you describe your job to people outside the industry? Market research and marketing consulting for life science companies. We provide deep insight into the who, what, why, when and how of complex diseases, such as cancer, auto-immune disorders, etc. Our clients are marketing, strategy and clinical development executives at pharmaceutical, biotech, diagnostic companies and healthcare providers. We engage ThoughtLeaders and physicians relevant to their clinical expertise and practice. The majority of our work focuses on cancer.
Who are your main competitors and what differentiates you from the competition? What makes you unique? Our competition is quite fragmented and typically organized around a specific service offering, such as market research or medical communication, rather than a disease. We are specialists in understanding the market of cancer and other diseases and have a series of services offerings wrapped around this expertise. That makes us rather unique.
How was the business started? I started in 2007 with strategic consulting and in 2008 changed the business model to our current focus, hiring staff and building our technology and physician panel infrastructure. The impetus was an inspiring meeting with two ThoughtLeaders and some prospective clients at an international lung cancer conference in Seoul.
How many employees does the business have? We have about 20 full-time staff.
How did you end up in Atlanta? In 2003, I was hired by a global medical education company based in Atlanta to join the management to lead operations. I have lived in different parts of the US (CT, NC, MI, NJ) before and was keen to find a permanent position in the US. My family and I love it here, and when the opportunity presented to start my own company, we jumped at it.
What is your number one business goal over the next year? Growing our topline revenue and profitability.
What is the best advice you have received regarding doing business with Americans/Dutch?
Always ask for what you want, but time this well and ask it in the right way. Be who you are and be respectful for your business partner’s background and environment.
Any other personal information you would like to share, e.g. hobbies, special interests, family etc…
Many in the local Dutch community will know my wife Florence, who is doing great things with the Dutch school in Atlanta De Molenwiek. The whole family is living a very active life here with lots of soccer (voetbal) and tennis. We were fortunate enough this year to travel through much of Europe and spend several weeks in the Netherlands. While we enjoyed Europe very much, it felt great to be back home in Atlanta.
Jan Heybroek |
President 5448 Spalding Drive 100D, Norcross| GA 30092 |
USA Website: www.mdoutlook.com